Moser Baer: Growth through Diversification
|
|
ICMR HOME | Case Studies Collection
Case Details:
Case Code : BSTR283
Case Length : 14 Pages
Period : 1986-2008
Pub Date : 2008
Teaching Note :Not Available
Organization : Moser Baer
Industry : Consumer Electronics
Themes: Diversification
Countries : India
To download Moser Baer: Growth through Diversification case study
(Case Code: BSTR283) click on the button below, and select the case from the list of available cases:
OR
Buy With PayPal
|
Price:
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra
» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Chat with us
Please leave your feedback
|
|
<< Previous
"…when you arrive at a crossroads, you have to take a
calculated risk to turn in the right direction."1
- Deepak Puri, Managing Director, Moser Baer India Ltd., in
May 2007.
"They keep on attempting to improve themselves. When their
products start maturing or declining, they are ready with the next one. When the
floppies went out, they moved onto CDs, and when CDs were in the mature phase,
they moved onto DVDs, which are now in the growth phase. When the DVDs go into
the next phase of maturity, they will be ready with the next product."2
- Raghavendra Rao, Analyst, Frost & Sullivan.3
Introduction
|
In February 2008, Moser Baer India (Moser Baer), a New
Delhi-based storage media company, reported a net loss of Rs 204.5 million for
the third quarter of 2007-08, against a net profit of Rs 376.2 million for the
corresponding period of the previous financial year.
Reports indicated that falling margins in the optical storage media business
were responsible for the company slipping into the red.
Moser Baer was founded by Deepak Puri (Puri) in 1983 as a provider of
time-keeping solutions in a joint venture with Moser-Baer AG of Switzerland. The
venture did not succeed due to labor problems.
|
|
Moser Baer: Growth through Diversification
- Next Page>>
|
